About us

More than a concierge, we provide highly tuned bespoke luxury services on the ground in Italy.

We work directly with property owners of Italy’s best five star luxury hotels and private villa rentals to ensure premium experiences.

We pride ourselves on creating the Italian Dream, almost anything is possible on request.

Note from the founder: 

“There is nothing more alluring than the style, simplicity and sophistication of all things Italian.

I fell in love with Italy over 12 years ago on a whirlwind six-week holiday exploring the most famous regions of Italy from north to south. I fell deeply in love with every part of Italy along the way, the people that I met and the Italian day-to-day way of life. From Lake Como to Venice, the breathtaking beauty of the Italian Riviera, the rolling hills and the medieval towns of Tuscany, Italy’s magical islands, captivating villages and the hairpin turns along the Amalfi Coast.

Ancient Rome was the city that stole my heart, so the following year I took off to live there and immerse myself in its culture. Rome instantly adopted me and drew me in with its breathtaking architecture, ancient history and the down to earth Roman way of life.

Every destination in Italy is filled with beautiful quaint little cobble stone streets, magnificent villas, impressive architecture and some of the kindest and most welcoming people. My love for all things Italian lead me to design bespoke luxury travel experiences with the aim of helping you to enjoy the very best of Italy.”

Melissa Martin – Founder 

Providing luxury concierge and VIP services tailored to individual requests.

Italian Allure Travel will help you to experience the alluring beauty that Italy has to offer.

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Mission Statement

Italian Allure Travel specialises in bespoke luxury travel in Italy. Full itineraries tailored to your specific requirements. We offer local inside knowledge on the ground in Italy and provide the ultimate in luxury travel experiences.