About us


Specialising in Luxury Travel throughout Europe

A high-end concierge company providing first class travel experiences, we offer an exclusive and innovative way to travel, you can expect special access to exclusive private property rentals, the finest luxury hotels, private tours and services with a personalised approach.  

Our carefully selected hotels offer character, refined services and authentic hospitality where your expectations will be surpassed. With an ethos of understated elegance, our choice of Hotels present a new era of refined luxury.

We take you behind the scenes on unforgettable private journeys, wake up in one of our ravishing waters-edge palazzos, villas, castles or private homes. 

Italian Allure Travel curate bespoke luxury full-service itineraries including ultra-luxe hand selected hotels and villas, luxury private yacht charters and mega-yachts, specialised guide services, day trips and activities. Pre and post cruise experiences, private jet and helicopter transport, luxury vehicles at disposal and transfers on land. 

Our experienced team offer VIP airport and port assistance along with planning for couples, families, small groups and multi-generational travel offering 24/7 concierge support services along with other high-end travel requests including bespoke private events among other bespoke services. 

Should you require assistance at any time during your trip we will be at your disposal to assist you immediately.

Let’s discuss the process of building your itinerary, we ask you to provide plenty of notice prior to your travel dates to ensure we can meet your expectation. We will not stop until you are completely satisfied with the end result.

Contact us to start planning
Melissa Martin - Director / Owner - Italian Allure Travel Pty Ltd
Note from the founder: 

“There is nothing more alluring than the style, simplicity and sophistication of all things Italian.

I fell in love with Italy at a young age on a whirlwind six-week holiday exploring the most famous regions of Italy from north to south. I fell deeply in love with every part of Italy along the way, the people that I met and the Italian day-to-day way of life. From Lake Como to Venice, the breathtaking beauty of the Italian Riviera, the rolling hills and the medieval towns of Tuscany, Italy’s magical islands, captivating villages and the hairpin turns along the Amalfi Coast.

Ancient Rome was the city that stole my heart, so the following year I took off to live there and immerse myself in its culture. Rome instantly adopted me and drew me in with its breathtaking architecture, ancient history and the down to earth Roman way of life.

Every destination in Italy is filled with beautiful quaint little cobble stone streets, magnificent villas, impressive architecture and some of the kindest and most welcoming people. My love for all things Italian lead me to design bespoke luxury travel experiences with the aim of helping you to enjoy the very best of Italy.

I am pleased to announce that we have expanded our first class travel planning services taking you throughout Europe”

Melissa Martin – Founder 

Contact us to start planning


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