4 Star Luxury - Salvatore Ferragamo

Vicolo dell'Oro, 6R, 50123 Firenze, Italy

IAT Special offers

Our guests at the Continentale will enjoy free entrance to the magnificent Ferragamo Museum for reservations in all room categories.

Rent a bike special: one bike free on availability (Half day)

For guests booking a Deluxe and upwards for a minimum stay of 2 nights:

€ 20.00 Spa credit (per stay/per room)  at the White Iris Beauty Spa valid on treatments only (no cash value if not redeemed)

€ 20.00 F&B credit (per stay/per room) on a dinner at the Fusion Bar & Restaurant (no cash value if not redeemed)

Overview & highlights

A vibrant and dynamic yet romantic design and luxury hotel in Florence owned by the Ferragamo family, beautifully evolved in the energy of the 50’s. The Hotel Continentale is the place to see and be seen, a catwalk for fashion and desire in the heart of Florence.

The elegant and inviting white colors chosen by Florentine architect Michele Bönan evoke harmony, simplicity, and fantasy.  Discover refined design and attention to detail throughout this 4 star hotel in Florence near the Arno River, from handmade leather trunks used as a desk to witty clocks used as a side table.

The magnificent “La Terrazza” is located on the top floor of the medieval Consorti tower and is the ultimate location to meet for a cocktail or a yoga class surrounded by the most beautiful views of Florence.


Positioned in the ultimate location in the heart of old Florence with views over the Arno River and Ponte Vecchio bridge.

Florence Airport – Amerigo Vespucci: 10km

Pisa Airport – Galileo Galilei: 81 km

Santa Maria Novella Central Railway Station: 1 km

Private car transfers can be arranged on request from anywhere in Italy.

Time required to reach major cities by high-speed train:
Florence – Rome 1 h 35 min
Florence – Milan 2 h 46 min
Florence – Naples 3 h 37 min

Rooms & Suites

43 rooms and suites from 22 sam to 46 sam; sumptuous bathrooms and splendid view over Arno River, Ponte Vecchio and Vasari Corridor, furnishings inspired by fashion and design of the ‘50s, canopy beds, exquisite fabrics and handcrafted leather details.  

  • Free WiFi and the exclusive bath amenity line ‘Tuscan Soul by Salvatore Ferragamo’

Continentale Single – 1 Adult. Refined details inspired by fashion and design of the 50’s, a light flowing plisse curtain that wraps around your bed, a delightful table embracing a watch on the inside, as well as beautiful handmade leather finishes. (Average 20 sq.m)

Continentale Double – 2 Adults. The beauty of Florence lives on in this spacious king bedroom. A luxurious bathroom, a clock turned into a bedside table, a flowing curtain around the double bed providing intimacy, as well as beautiful handmade leather works. (Average 24 sq.m)

Superior Room – 2 Adults, (cot possible). Loose yourself in the elegance of Tuscan style. Lavish in comfort and beauty, the guest rooms capture breathtaking views of the Vasari Corridor, inviting you to explore this vibrant city. Handmade leather desks, designer lamps and luxurious details effortlessly radiate the energy of the 50’s.  Interior designer Michele Bönan chose traditional Florentine craftsmanship to create harmonious living spaces and sublime bathroom arrangements in a unique world of sophistication. (Average 24 sq.m)

Prestige Arno View – 2 Adults. Modern, yet traditional, with sublime views of the River Arno and Ponte Vecchio. A most unique guest room with lush lighting and alluring details of pure Italian fashion, such as airy white muslin curtains that caress the canopy bed, as well as chairs and lamps in the design of the 50’s. The handmade leather desk-trunk is a tribute to timeless luxury travel. (Average 26-32 sq.m)

Deluxe Arno View – 2 Adults. Daylight fills the room with energy and warmth, gently caressing the lavish details of traditional Florentine craftsmanship, such as the handmade leather desk-trunk, the coffee table containing a watch, the chaise lounge ‘Belvedere’, Michele Bönan’s ‘Flamingo’ designer lamp and the black and white fashion photographs. (Average 45 sq.m)

Junior Suite Arno View – 3 Adults can be accommodated with an extra bed added on request. NO extra charge for the 3rd person all year round.

Indulge in the abundance of the splendid new Junior Suites. Splendid views over the river Arno and Ponte Vecchio that will accompany you from dusk to dawn. Elegant design, light colors and lavish spaces, such as an angle with a set of weights and a yoga mat to enjoy a moment of leisure in the privacy of your suite. Salvatore Ferragamo Tuscan Soul beauty amenities are yours with 75ml instead of the classic 40ml. (Average 45 sq.m)

Penthouse Consorti Arno view – 2 Adults. A kingdom in an exquisitely contemporary setting at the top of the medieval Consorti tower. The glorious first level of the Penthouse Consorti room, with its beautiful spacing and canopied bed, will let you fall in love with Florence all over again. Be surrounded by the finest materials, delightful art, and chosen design pieces. The king-size bathtub on the second floor offers complete relaxation, whilst enjoying stunning views of the Florence Cathedral. 

Penthouse Private Terrace – A match made in heaven: the medieval Consorti tower’s penthouse suite terrace and spectacular Florence. Elegant interior design from the 20th century effortlessly blends into the masterpieces of the Renaissance, such as Brunelleschi’s dome, Ponte Vecchio, and the Pitti Palace. An extraordinary and private encounter that glamorizes your unique Florence experience. Size: 46 sq.m, 484 sq.ft


  • Concierge
  • Room service
  • Laundry service
  • Limousine service
  • Garage parking
  • Free high speed internet access in room
  • Satellite TV LCD and Pay TV
  • Radio and CD player with iPod connection
  • Fax line
  • Mini bar
  • Safe
  • Air conditioning
  • Salvatore Ferragamo Tuscan Soul bath amenities

Dine & Drink

The White Hall – The myth of Giovanni Battista Giorgini dates back to 1952 when he brought Italian fashion to worldwide fame. He chose the spectacular White Hall of the Pitti Palace for the first presentation of fashion from Italian designers. To commemorate this extraordinary event, the Lungarno Collection has designed a “White Room” in the style of the 50s in the heart of the Continentale Hotel. Elegance, simplicity and wonderful lighting bestow this trendy bar on the first floor of the hotel. A perfect location to enjoy delicious sushi from the Fusion Bar & Restaurant for lunch.

“La Terrazza” Bar – The extraordinary open air lounge of the Hotel Continentale in Florence can be found on top of the medieval Consorti Tower, boasting some of the finest views of the masterpieces of Florence, such as Brunelleschi’s dome, Giotto’s bell tower and Ponte Vecchio. A private contemporary space of sheer elegance and a favorite Florentine hub. The opportunities are endless in this exclusive Lounge Bar in Florence: breakfast, superb cocktails, or a yoga class. The “La Terrazza” bar is also available for private parties and events.

The Fusion Bar & Restaurant – Welcome to the Gallery Art Hotel in Florence and to a beautiful gallery of contemporary art where locals and the most demanding travellers delight in the seductive interpretations of Chef and an atmosphere of minimalist design.

Fusion Bar & Restaurant opening hours
Snack: all days from 12.30 – 15.00
Dinner: all days from 19.30 to 23.00.
Cocktail bar: all days from 16.00 to 00.00

Dine Around – The gourmet restaurant Borgo San Jacopo in Florence is at the heart of the exclusive Hotel Lungarno, just a few steps away from Ponte Vecchio. Delight in the most stunning views of the river Arno and the warm and welcoming atmosphere, savour fresh and original interpretations of distinguished Tuscan and Italian flavours. Indulge in Tuscan meats and cheeses, the freshest fish and vegetables, as well as our extraordinary wine list consisting of over 500 prestigious labels.

White Iris Beauty Spa – A beautiful embracing ambience paying tribute to the elegance and simplicity of Florentine style, with warm tones given off by the typically Tuscan stone walls. The Spa offers a wide selection of treatments and massages to choose from, created exclusively by [comfort zone], appropriate for guests who love to take a long moment of relax or for those with little time available.

Beauty & fitness Yoga classes on the Sky Lounge terrace; access to gym; pampering spa and beauty treatments: Massages, Face Treatments, Couple’s Massage Experience, Maternity Massages, Skin Regimen beauty products.

Comfort Zone Cosmetics – Products are developed and produced in Parma, Italy, in a facility that uses 100% of its energy from renewable sources.

A selection of treatments and pricelist available for those wanting to  relax in the privacy of their suite.

Meetings & events – Sky Lounge rooftop terrace for informal meetings, celebrations and dinners for up to 60 people.

Rates & Policies


Please contact our concierge –


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